GenUI Framework
A Northstar framework for generative in-car UI, defining the dimensions and UI types that turn open exploration into a repeatable system.
Product Designer | Design Engineer
I redefine how human interact with technology.
Design Prototyping, Multimodal Interactions, AI Product Innovation
Selected Work
GenUI Concepting
Open exploration of agentic, generative in-car UI: proactive AI moments, journey-guided vignettes, and functional flows with hardware controls.
Cabin Controls
Distraction-Free Cabin Controls: A novel physical-digital interaction paradigm.
Artemis Design Prototyping Platform
Building a prototyping platform that connects design directly to live vehicle data, so in-vehicle experiences can be tested on real roads instead of static happy-path mockups.
View all projects
Experience
Ford Motor Company — Product Designer / Design Engineer
Led AI-native HMI design and prototyping: GenUI agentic framework, cabin control systems, and a smart energy mobile app. Architected prototyping platforms spanning 7 user clinics and 1,000+ miles of road testing.
SkydiVR — Product Designer, Freelance
Product and UX design for a VR parachute flight simulator.
Bank of America Merrill Lynch — Software Engineer, AVP
Built SQL pipelines for high-volume enterprise datasets. Designed and developed the Event Management Dashboard, automating workflows and surfacing real-time KPIs.
Institute of High Performance Computing, ASTAR — Research Assistant
Built a psychographic analysis tool to predict social media user personalities from linguistic patterns.
Education
Parsons, The New School
Master of Fine Arts, Design and Technology
National University of Singapore
Bachelor of Computing, Honours, Information Systems · Full Scholarship
Uppsala University
Exchange Program, Human Computer Interaction
Awards
Finalist, Interaction Awards (IxDA)
Toucan — AI-powered trade analytics, global top 5 in Empowering category.
Silver Prize, MUSE Design Awards
Sustainfulness
1st Place, APEC App Challenge
Toucan — 1st among teams from 21 APEC economies.
Honorable Mention, International Design Awards (IDA)
Toucan
1st Place & YouTube Health Innovation Prize, NASEM Hackathon
Porcupine — AI-driven health analytics app improving digital care pathways.
2nd Place, Square Hackathon for Emerging Technologies
Square AI — 2nd among 1,300+ global participants.
Best Use of Vuforia, MIT Reality Hack
Nutrimonster — AR app overlaying nutrition info on food packaging.
Best of Creativity, Unity & SenseTime AR Competition
Galaxy Club — AI+AR social game, winner of a 6-month global contest.
Press
Ford's Simple Vision for Smart Tech: Make It for Everyone
Featured for future strategy work on intelligent generative UI cluster experience.
Asia-Pacific Economic Cooperation (APEC)
Featured for winning the APEC App Challenge with Toucan.
U.S. Department of State — APEC Digital Month
Coverage of APEC App Challenge victory recognizing impact on trade and innovation.
The Asia Foundation
Featured for contributions to entrepreneurship and tech innovation in Asia-Pacific.
National Academies of Sciences, Engineering, and Medicine
Coverage of winning the Tech and Media Solutions to Reduce STIs Hackathon.
Speaking
APEC Small and Medium Enterprises Ministerial Meeting
Guest Speaker
APEC 2023 San Francisco Stakeholder Event
GENERATE: An SME & Startup Forum · Guest Speaker