AI Product · Consulting Tool

Toucan AI

Product Designer

🏆 1st Place among 21 APEC economies, 2023 APEC App Challenge

Role
Product Designer
Stack
ChatGPT · Stable Diffusion · ShipEngine API
Recognition
1st Place, APEC App Challenge (2023) · Honorable Mention, IDA · Finalist, IxDA

Toucan is an AI-powered consulting tool that gives small business owners a delightful way to access trade information and grow their business intelligently and affordably, without the $50–$300/hour price tag of traditional trade consultants.

How could Toucan help small business owners unlock their potential in the global trade and international marketplace?

01 The Problem

Trade advice is expensive, and rarely accessible

Small business owners trying to export or navigate international trade run into the same three walls: consulting services priced out of reach, language barriers that generic translation tools were never built to handle, and web experiences that fail people with visual impairments or cognitive disabilities.

Three challenge cards: Language Barriers, Lacking Web Accessibility, Expensive Consulting Services

02 The Approach

One tool, built for the whole job

Toucan brings consulting, translation, accessibility, and logistics into a single one-stop-shop: 133 languages, voice-to-text and text-to-voice, document decipher for dense trade paperwork, e-commerce integrations, and a cross-carrier shipping cost comparison.

Six feature cards: one-stop-shop consulting, 133 language support, inclusive voice features, easy document upload, e-commerce integration, cross-carrier shipping comparison

03 Key Features

Chat, sell, and ship in one place

A fine-tuned domain-expert chatbot built on ChatGPT, an e-commerce AI that connects to your store to analyze customers and generate new product ideas, and a cross-carrier shipping rate calculator covering 50+ international carriers via the ShipEngine API.

Chat AI: fine-tuned domain-expert chatbot built on ChatGPT, with voice-to-text, text-to-voice, 133 language support, and document decipher
Chat AI: a fine-tuned domain-expert chatbot built on ChatGPT.
E-commerce AI: connects to online stores to run smart product ideas generator and psychographic analysis
E-commerce AI: connects to your store for smart product ideas and psychographic analysis.
Shipping Rate Calculator: cross-carrier shipping cost calculator using the ShipEngine API across 50+ international carriers
Shipping Rate Calculator: cross-carrier comparison across 50+ international carriers.

04 Product in Action

Real trade questions, answered

From explaining textile import regulations in Malay, to parsing an Environmental Claims PDF and answering follow-up questions about renewable energy claims, to running a psychographic analysis on a store's customer base and generating culturally-relevant product art with Stable Diffusion.

Chat AI answering a multilingual trade regulation question in Malay, and analyzing an uploaded Environmental Claims PDF
Multilingual trade Q&A and document decipher, side by side.
E-commerce AI showing store customer age buckets, psychographic analysis, popular product analysis, and an AI-generated batik textile pattern
Store analytics, psychographic analysis, and AI-generated product art.

05 Toucan in News

Toucan wins with Innovative AI Solution at 2023 APEC App Challenge

Toucan won 1st place among teams from 21 APEC economies at the 2023 APEC App Challenge, presented at the APEC Small and Medium Enterprises Ministerial Meeting in Seattle.

Zhuyuan He and teammate Jimmy Wang receiving Certificates of Achievement at the 2023 APEC App Challenge award ceremony in Seattle
APEC 2023, Seattle

Toucan started as a hackathon build and grew into an award-winning product used to make international trade a little less intimidating for the people running small businesses.

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