A hand holds a phone over a cereal box; the AR view shows monster characters rating the sugar, fat, calorie, and sodium levels

AR Concept · MIT Reality Hack 2020

NutriMonster

Product Designer · 3D Modeling

Role
Product Designer & 3D Modeling
Built at
MIT Reality Hack 2020, in 4 days
Recognition
🏆 Best Use of Vuforia
Tools
Unity · Vuforia · Blender · Magic Leap

NutriMonster overlays grocery products with the information you actually need, stripping away the marketing a brand wants you to see.

Point your phone at a product and Vuforia image recognition picks it up. Animated monster characters, one each for sugar, saturated fat, sodium, and calories, rate the product at a glance. Move the phone closer and the monsters expand into detailed nutrition facts pulled from the OpenFoodFacts database, so a quick shelf scan and a careful read are both one gesture away. I designed the experience and modeled the monsters in Blender.

01 Demo

See it on a shelf

← Back to Playground